In today’s KnowHR post Living Your Mission, Vision and Values, Frank Roche writes that organizations need to do just that. Articulating statements is pointless garbage if an organization doesn’t demonstrate its beliefs in everything that it does.
Personal brands work the same way. Identifying and articulating what you stand for only gets you part way there (and not such a big part at that). It’s what you do that matters. Step one is twofold: first figure out what you are known for now. Second know what you want to be known for in the future. Are you moving in the right direction?
Step two is about expression: What are you doing day in and day out to be consistent with your vision, values and mission? How are you living your brand? If you value clear communication and feedback are you sharing important information on your business with your team? Have you sat down with your abrasive and sometimes off-putting employee to let him know how his style is getting in the way of effectiveness?
And step three is knowing where you want to get to and implementing the plan to get there.
Know. Live. Grow. That’s the brand life cycle.